We are Reticle, for growth owners who need their marketing put in the right order.

Reticle helps brands grow by structuring strategy, media, and execution around customers first. Whether you need a hands-on team, a media engine, or a second set of eyes, every service plugs into the Growth Sequence.

Services

  • Fractional Growth Leadership (Full-Service)

    For brands that need someone to take the lead, own the plan, and scale the business without building a full internal department. We act as your fractional CMO and growth team, using the Growth Sequence to define winning, build the plan, choose the plays, and coach execution across channels. You get senior-level leadership and day-to-day marketing management, without the overhead of hiring a full-time team.

    Services Included

    • Growth strategy and planning
    • Channel and budget allocation
    • Campaign direction and oversight
    • Coordination with your sales and leadership teams
    • Ongoing reporting and prioritization

    Fractional growth leadership for brands that need a team, not a headcount.

  • Media Buying

    For marketing leaders who know where they want to go, but need a partner to turn strategy into high-performing media. Our team builds and manages strategic media plans that are rooted in the Growth Sequence, not in channel bias or guesswork. We test, learn, and optimize with you, keeping spend aligned to what your customers actually respond to.

    Services Included

    • Strategic media planning across platforms
    • Campaign setup, launch, and optimization
    • Structured testing frameworks
    • Clear reporting and insights tied to business outcomes
    • Retainer+ model with room to flex as you grow

    Media buying that treats every dollar like it matters.

  • Strategy as a Service

    Some teams have the execution muscle, but need another strategic brain at the table. Strategy as a Service gives you access to Reticle’s thinking without replacing your internal team. We help you apply the Growth Sequence to your existing work, refine your roadmap, and keep efforts in the right order so your team can execute with confidence.

    Services Included

    • Quarterly and monthly planning sessions
    • Campaign and channel prioritization
    • Messaging and offer refinement
    • Support for internal presentations and stakeholder alignment
    • On-call strategic input for your marketing leaders

    Strategy support for teams that have people, but need backup.

  • Media Consulting & Audits

    You already have people and a plan, but you want to be sure your media is performing at a high level. Our media consulting and audit work gives you an honest, outside perspective on what’s working, what’s wasting budget, and where to tighten alignment with the Growth Sequence.

    Services Included

    • Deep-dive audits of current campaigns and accounts
    • Clear findings on gaps, waste, and missed opportunities
    • Recommendations prioritized by impact and effort
    • Optional coaching for your internal media team
    • Follow-up reviews to track improvements

    A second set of expert eyes on your media.

Ready to put your marketing in order?

Book a Growth Sequence working session. See where you are, what needs to fix first, and how Reticle fits.

Schedule a Growth Sequence Session